A partner rewards program should be Specific, Measurable, Attainable, Relevant and Time-based. And of course – FUN.

RAIN Group find winning sellers don’t just sell differently, they sell radically differently than second-place competitors.

If – like Mel Gibson in “What women want” – you had the ability to hear what your resellers were really thinking, this is what you would learn.

Inspiration can propel a person from apathy to passion and sales from lackluster to stellar.

We have the camel to thank for the early success of international trade. Today, it’s all about partner relationship management.

As a tech company, it may seem like an oxymoron to outsource your partner portal. After all, you have the best and brightest already on your payroll. But maybe you should think of it in a different way. Would you go to a heart specialist when what you really need is brain surgery?

There’s no shame in underperforming. That is, unless you don’t take action. Find out how big data can drive the value of your business.

Nobody said it was going to be easy. Long-distance relationships require work. So, what can vendors do to keep their resellers engaged and loyal?

A simple and straightforward loyalty program with interesting benefits is the key to its success. And that includes taxation.

Many articles written about onboarding new channel partners use the imagery of welcoming them on board a ship. Though there is certainly some visual symmetry in that, effective onboarding is much more.

The key to gamification is to engage channel partners on an emotional level and motivate them to achieve their – and your – objectives.

Gamification is a powerful tool to drive human behavior, but is it right for channel marketing? You bet!

Whether it is at home or in business, relationships have to be worked on. Partner relationship management is the toolbox you need to make your channel marketing strategy successful.

How to use big data to woo your channel partners and keep them loyal.

According to the Harvard Business Review, data scientist is the sexiest career of the 21st century. Well, if data is knowledge and knowledge is power, then that’s probably true.