We enhance your partner relationships and product marketing with well-designed, indirect sales tools – comprehensive solutions that can be completely tailored to your needs.

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Going the distance

Whether it’s personal or business, a long-distance relationship makes it more difficult to keep the spark alive. Watch our free webinar when we will take an intimate look at channel partner engagement.

read more
- Channel marketing

Understanding the “P” and “C” in relationship management

Read our latest blog to find out the similarities and differences between partner relationship management and customer relationship management.

read
- Channel marketing

Creating a S.M.A.R.T. and successful incentives program

A partner rewards program should be Specific, Measurable, Attainable, Relevant and Time-based. And of course – FUN.

read
- Channel marketing

Top 10 winning sales strategies

RAIN Group find winning sellers don’t just sell differently, they sell radically differently than second-place competitors.

read
- Channel marketing

What resellers want

If – like Mel Gibson in “What women want” – you had the ability to hear what your resellers were really thinking, this is what you would learn.

read
- Channel marketing

Redefine the success of your company – become a motivational guru!

Inspiration can propel a person from apathy to passion and sales from lackluster to stellar.

read
- Channel marketing

From the Silk Road to the Internet highway

We have the camel to thank for the early success of international trade. Today, it’s all about partner relationship management.

read
- Channel marketing

Don’t operate on yourself

As a tech company, it may seem like an oxymoron to outsource your partner portal. After all, you have the best and brightest already on your payroll. But maybe you should think of it in a different way. Would you go to a heart specialist when what you really need is brain surgery?

read
- Channel marketing

Are you the master of your company’s fate?

There’s no shame in underperforming. That is, unless you don’t take action. Find out how big data can drive the value of your business.

read
- Channel marketing

Keeping the spark alive

Nobody said it was going to be easy. Long-distance relationships require work. So, what can vendors do to keep their resellers engaged and loyal?

read
- Channel marketing

Nothing is certain except death and taxes (Benjamin Franklin)

A simple and straightforward loyalty program with interesting benefits is the key to its success. And that includes taxation.

read
- Channel marketing

Onboarding – no time to lose

Many articles written about onboarding new channel partners use the imagery of welcoming them on board a ship. Though there is certainly some visual symmetry in that, effective onboarding is much more.

read
- Channel marketing

Book review: Gamify – How gamification motivates people to do extraordinary things

The key to gamification is to engage channel partners on an emotional level and motivate them to achieve their – and your – objectives.

read
- Channel marketing

Let the games begin

Gamification is a powerful tool to drive human behavior, but is it right for channel marketing? You bet!

read
- Channel marketing

The right tool for the job

Whether it is at home or in business, relationships have to be worked on. Partner relationship management is the toolbox you need to make your channel marketing strategy successful.

read
- Channel marketing

Data is big… and it is sexy!

How to use big data to woo your channel partners and keep them loyal.

read
- Channel marketing

Is data sexy?

According to the Harvard Business Review, data scientist is the sexiest career of the 21st century. Well, if data is knowledge and knowledge is power, then that’s probably true.

read
  • Home
  • Blog
  • Articles

- Channel marketing

Understanding the “P” and “C” in relationship management

Read our latest blog to find out the similarities and differences between partner relationship management and customer relationship management.

read
- Channel marketing

Creating a S.M.A.R.T. and successful incentives program

A partner rewards program should be Specific, Measurable, Attainable, Relevant and Time-based. And of course – FUN.

read
- Channel marketing

Top 10 winning sales strategies

RAIN Group find winning sellers don’t just sell differently, they sell radically differently than second-place competitors.

read
- Channel marketing

What resellers want

If – like Mel Gibson in “What women want” – you had the ability to hear what your resellers were really thinking, this is what you would learn.

read
- Channel marketing

Redefine the success of your company – become a motivational guru!

Inspiration can propel a person from apathy to passion and sales from lackluster to stellar.

read
- Channel marketing

From the Silk Road to the Internet highway

We have the camel to thank for the early success of international trade. Today, it’s all about partner relationship management.

read
- Channel marketing

Don’t operate on yourself

As a tech company, it may seem like an oxymoron to outsource your partner portal. After all, you have the best and brightest already on your payroll. But maybe you should think of it in a different way. Would you go to a heart specialist when what you really need is brain surgery?

read
- Channel marketing

Are you the master of your company’s fate?

There’s no shame in underperforming. That is, unless you don’t take action. Find out how big data can drive the value of your business.

read
- Channel marketing

Keeping the spark alive

Nobody said it was going to be easy. Long-distance relationships require work. So, what can vendors do to keep their resellers engaged and loyal?

read
- Channel marketing

Nothing is certain except death and taxes (Benjamin Franklin)

A simple and straightforward loyalty program with interesting benefits is the key to its success. And that includes taxation.

read
- Channel marketing

Onboarding – no time to lose

Many articles written about onboarding new channel partners use the imagery of welcoming them on board a ship. Though there is certainly some visual symmetry in that, effective onboarding is much more.

read
- Channel marketing

Book review: Gamify – How gamification motivates people to do extraordinary things

The key to gamification is to engage channel partners on an emotional level and motivate them to achieve their – and your – objectives.

read
- Channel marketing

Let the games begin

Gamification is a powerful tool to drive human behavior, but is it right for channel marketing? You bet!

read
- Channel marketing

The right tool for the job

Whether it is at home or in business, relationships have to be worked on. Partner relationship management is the toolbox you need to make your channel marketing strategy successful.

read
- Channel marketing

Data is big… and it is sexy!

How to use big data to woo your channel partners and keep them loyal.

read
- Channel marketing

Is data sexy?

According to the Harvard Business Review, data scientist is the sexiest career of the 21st century. Well, if data is knowledge and knowledge is power, then that’s probably true.

read

Going the distance

Whether it’s personal or business, a long-distance relationship makes it more difficult to keep the spark alive. Watch our free webinar when we will take an intimate look at channel partner engagement.

read more
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