Trends. Insights. Expertise.

Aximpro How To: Execute a Successful Product Launch Via the Channel

How To: Execute a Successful Product Launch Via the Channel

As many new products are launched by various vendors on a monthly basis, your new product launch may go by unnoticed. This article provides some practical advice on how you can successfully and visibly launch new products in distribution via the channel.

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Aximpro Opinion Piece: 5 Steps to Drive Channel Sales

Opinion Piece: 5 Steps to Drive Channel Sales

In this opinion piece, Annika Buntzoll, Sales Director at Aximpro and an expert in managing highly complex partner programs, writes about ways to drive channel sales. She breaks these down into five practical steps.

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Q&A: IT Channel Trends and Transformations

Q&A: IT Channel Trends and Transformations

5 Questions: With Dalibor Protrkic, Program Manager at Aximpro. As an expert in IT channel account management and multichannel marketing, he shares his views on current channel challenges, trends and transformations, as well as the importance of digitalization.

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Aximpro Q&A: What Driving Economic Value Really Means

Q&A: What Driving Economic Value Really Means

5 Questions: With Andreas Ried, CEO and Founder of Aximpro, an omnichannel marketing company with the goal of driving economic value for clients and partners. He explains what driving economic value really means and looks like in practice.

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Aximpro Q&A: Channel Changes, Challenges and Future Focus Areas

Q&A: Channel Changes, Challenges and Future Focus Areas

5 Questions: With Jan-Jaap Jager, Board Advisor and CRO of Acronis. He shares his expertise on developing solid partner ecosystems, adapting to global changes, focus areas for omnichannel sales, as well as how AI has become a critical tool.

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Aximpro Q&A: Beyond the Basics of Sales Incentive and Partner Programs

Q&A: Beyond the Basics of Sales Incentive and Partner Programs

5 Questions: With Annika Buntzoll, Sales Director at Aximpro. She shares her views on the drivers of successful sales incentive and partner programs, the aspects channel leaders often underestimate and why automation and digitalization are important.

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Aximpro Q&A: Key Approaches for Digital Transformation and Sales Success

Q&A: Key Approaches for Digital Transformation and Sales Success

5 Questions: With Arthur Fritz, Global Sales Manager EMEA and Digital Transformation Expert. He shares his expertise on digital transformation, sales enablement strategies, customer-centric approaches and IT challenges.

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Aximpro Q&A: Taking Risks and Transforming Sales Experiences

Q&A: Taking Risks and Transforming Sales Experiences

5 Questions: With Leahanne Hobson, Founder and CEO of Alinea Partners. She shares her views on modern selling, the current gaps within sales teams and how marketing and sales teams can better align.

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How To: Identify Partner Opportunities Through Business Intelligence

How To: Identify Partner Opportunities Through Business Intelligence

When your distributors are working more successfully with competitors, the need arises to be better positioned at distribution level and improve sales through distribution. Here are some insights into how business intelligence can overcome these types of challenges.

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