Trends. Insights. Expertise.

3 Top Tips: To Individualize Your Partner Approach

3 Top Tips: To Individualize Your Partner Approach

Partners are no longer loyal as there is more flexibility in which vendors to work with. Therefore, vendors should no longer solely focus on partner organizations, but rather take an individualized approach.

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Aximpro 3 Top Tips: To Let Partner Loyalty Programs Prosper

3 Top Tips: To Let Partner Loyalty Programs Prosper

Three core reasons why partner loyalty programs fail are inflexibility, poor execution and not taking a data-driven approach. These tips will turn partner loyalty program failures into success stories.

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Opinion Piece: Rethinking Partner Ecosystems in Times of Accelerated Change

Opinion Piece: Rethinking Partner Ecosystems in Times of Accelerated Change

Andreas Ried, Founder and Owner of Aximpro, shares his views on how global megatrends and accelerated change are impacting partner ecosystems. He also shares recommendations on how to shift focus and take action.

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