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ChannelShaper® - channel intelligence at your fingertips

Boost your sales with business intelligence and unleash the power of Big Data. ChannelShaper® is an advanced solution designed to create competitive advantages as it provides insights in market’s partner-eco-system and reveals growth potentials within existing and new partners.

Why ChannelShaper®?

ChannelShaper® will deliver answers to the following questions:

  • Which of my partners are also partnering with my competitors?
  • What level of partnership do they have with my competition as opposed to the partner level they have with me?
  • Who are potential new partners that already work with my competitor but not with me yet?
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Key benefits:

  • state-of-the-art software: combines different big data technologies in order to create competitive advantages and sets the scene for partner growth programs
  • full-service: from consultation through to analysis, from creation of campaign material and assets through to lead qualifying and telemarketing, it’s a complete package
  • cost efficient: marketing budget managed and intelligently allocated to achieve detailed partner insights and increase the number of leads
  • fully compatible: multi-language, multi-country, multi-channel
  • competitive advantage: helps small vendors by establishing themselves and bigger vendors to manifest themselves in the market
  • combinable: applicable with ChannelValue® as well as various APIs
  • transparency: clear and comprehensive presentation of results despite technical complex processes in background

ChannelShaper®

The power of metadata

Agile, flexible, scalable, ChannelShaper® helps you sift through the sand of metadata so that you can tailor your strategy to your situation. Here are a few examples.

Knocking out the competition

Technology, Inc. sells part of its business to Austin Ltd. Their channel partners are naturally unsettled. What will happen to their status? What kind of incentives can they expect to be offered in the future? Will there be new products? This type of uncertainty makes them vulnerable to attack.

Enter Clever, Inc., a company that has worked with some, if not all, of the resellers from Technology, Inc.’s now-defunct channel business.

ChannelShaper® - channel intelligence and channel marketing
ChannelShaper - channel intelligence and channel marketing

Right hook:

Clever, Inc. uses ChannelShaper to analyze its own partner base to find out which of their resellers have been aligned to both Technology, Inc. and Austin Ltd.

Empowered with this information, Clever, Inc. targets them with an attractive incentives campaign.

Their goal? To exploit this time of uncertainty and win over partner loyalty to their side.

Left hook:

Clever, Inc. uses ChannelShaper® to weed out partners that are only aligned to Technology, Inc. and provides the results according to partner level. Clever, Inc. then runs a frontal attack over their distribution channel, offering incentives for selling their products.

ChannelShaper® - channel intelligence and channel marketing
ChannelShaper® - channel intelligence and channel marketing

ChannelShaper® is the Mohammed Ali of metadata. It “floats like a butterfly and stings like a bee,” and is agile enough to change its tactics to win the match.

Restart Next Example

A needle in a haystack

A major storage manufacturer wants to find resellers who have achieved a high partner status among various other storage manufacturers.

Not only does the storage manufacturer want to identify these resellers, he also wants to find out if they are MSPs or colocation partners.

ChannelShaper® - channel intelligence and channel marketing
ChannelShaper® - channel intelligence and channel marketing

On top of that, he wants to find people who are experts or certified in this sector so that he can identify the right contact.

With ChannelShaper®, finding potential partners according to multiple criteria is as easy as 1-2-3.

Restart Next Example

Sell-out reports earn their pay

A company wants to run a pilot server attack campaign in one country, using one distributor. The mission is two-prong.

To identify resellers from within its own partner network who have a similar or higher partner status to the competition, and who also have a good relationship with a server-dedicated vendor.

From these resellers, it wants to determine which of them have been inactive for the last six months.

Next Example
ChannelShaper® - channel intelligence and channel marketing

Finding the right niche

A client with a highly specialized product wants to take his business to the next level. To do so, he will have to find resellers best suited to this particular market subgroup.

ChannelShaper® is able to identify viable resellers according to the very specific expertise needed to address this niche market.

ChannelShaper® - channel intelligence and channel marketing

Knocking out the competition

Technology, Inc. sells part of its business to Austin Ltd. Their channel partners are naturally unsettled. What will happen to their status? What kind of incentives can they expect to be offered in the future? Will there be new products? This type of uncertainty makes them vulnerable to attack.

Enter Clever, Inc., a company that has worked with some, if not all, of the resellers from Technology, Inc.’s now-defunct channel business.

ChannelShaper® - channel intelligence and channel marketing
ChannelShaper - channel intelligence and channel marketing

Right hook:

Clever, Inc. uses ChannelShaper to analyze its own partner base to find out which of their resellers have been aligned to both Technology, Inc. and Austin Ltd.

Empowered with this information, Clever, Inc. targets them with an attractive incentives campaign.

Their goal? To exploit this time of uncertainty and win over partner loyalty to their side.

Left hook:

Clever, Inc. uses ChannelShaper® to weed out partners that are only aligned to Technology, Inc. and provides the results according to partner level. Clever, Inc. then runs a frontal attack over their distribution channel, offering incentives for selling their products.

ChannelShaper® - channel intelligence and channel marketing
ChannelShaper® - channel intelligence and channel marketing

ChannelShaper® is the Mohammed Ali of metadata. It “floats like a butterfly and stings like a bee,” and is agile enough to change its tactics to win the match.

A needle in a haystack

A major storage manufacturer wants to find resellers who have achieved a high partner status among various other storage manufacturers.

Not only does the storage manufacturer want to identify these resellers, he also wants to find out if they are MSPs or colocation partners.

ChannelShaper® - channel intelligence and channel marketing
ChannelShaper® - channel intelligence and channel marketing

On top of that, he wants to find people who are experts or certified in this sector so that he can identify the right contact.

With ChannelShaper®, finding potential partners according to multiple criteria is as easy as 1-2-3.

Sell-out reports earn their pay

A company wants to run a pilot server attack campaign in one country, using one distributor. The mission is two-prong.

To identify resellers from within its own partner network who have a similar or higher partner status to the competition, and who also have a good relationship with a server-dedicated vendor.

From these resellers, it wants to determine which of them have been inactive for the last six months.

ChannelShaper® - channel intelligence and channel marketing

Finding the right niche

A client with a highly specialized product wants to take his business to the next level. To do so, he will have to find resellers best suited to this particular market subgroup.

ChannelShaper® is able to identify viable resellers according to the very specific expertise needed to address this niche market.

ChannelShaper® - channel intelligence and channel marketing

Channel marketing is fundamental to sales success and ChannelShaper® lets you find the right resellers and growth opportunities yourself while it conforms to all aspects of data protection.

If you want to discover the full potential of your reseller base, contact us now.

Contact us now!

Help your customers make the most of their channel network.
Contact us now to find out more about our partner agency solutions and become an Aximpro partner agency today.

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