Going the distance
Taking your channel marketing to the next level
Let’s face it. No matter whether it’s friends, lovers or business partners, relationships are a lot of work. Bad communication, boredom or taking each other for granted are just some of the pitfalls on the way to a successful partnership.
In channel marketing, you have the added challenge of keeping the spark going over a long distance. And even the best of relationships can hit a rocky patch when financial expectations or priorities differ. That’s why it is important to align – and continue to realign – your channel strategy to the benefit of both parties.
Partner relationship management (PRM) and PRM software are tools you can use to head off such conflicts before they arise, and keep your partner relationships fresh and exciting. Add on channel incentives and you will make your partner feel special and appreciated, and strengthen your bond.
Watch our webinar, “The dos and don’ts of partner engagement”, when we’ll be taking a deep dive into partner engagement. From finding and wooing new partners, getting to know each other, taking it to the next level and keeping the relationship fresh and exciting.